Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this
profession, then resting on your laurels and sticking with what you know simply isn’t an option any
It was only a few years ago that we believed the best way to succeed at SEO was to stuff a page full of
keywords and to pay for links from as many sites as possible. Of course, we know that this will get a
site penalized and even de-indexed pretty quickly these days!